Fireball

Carefully facelifting a chocolate classic.

Guldbarre is a classic known by all Danes; a classic that has experienced some difficulty holding the attention of the demanding modern shopper, who is always looking for something new and exciting. The chocolate was just as good as ever, but the long-established packaging did not position the iconic Guldbarre as a contemporary, tempting chocolate. A careful facelift of the iconic Guldbarre design secured an appetizing and more contemporary look, reminding shoppers of one of their old favorites.

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