Designing brand identities. Transforming businesses.

Turning tactical and often discounted chocolate products into a more fun family experience.

Toms chocolate family packs are a strong price contender. A position that unfortunately made the target group associate the products with low quality. Even though Danish consumers are very cost conscious, the quality and product experience still appear high on their priority list. Through a new, dynamic and fun design identity, the products became a Friday night must-have treat for many families.