Creating an inviting identity for a new food hall concept.
As part of a repositioning plan, City2 launched a big food hall to attract more frequent visits from their customers. The aim was to create an inviting food universe that inspires visitors to explore unique taste experiences. The concept key words became quality, freshness and local presence, and with that in mind the food market was named 'Staderne'. With a well-balanced contrast between luxurious food pictures and down-to-earth typography, the visual identity of Staderne became an open invitation to a destination that is difficult to resist.