Fireball
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From beauty blogger to
award-winning beauty brand.

When Julia Sofia, Denmark’s foremost beauty youtuber, wanted to expand her extensive expertise and profound passion for beauty into a range of premium skincare and make-up products, she and her partner Alba Beauty reached out to fireball. We not only developed the brand identity and packaging design for her brand Noble Nordic, but just as importantly created an engaging and charming SoMe universe activating the products as well as Julia Sofia’s catching personality. A brand universe that just won the prestigious title as Best SoMe brand at the 2018 GULDTUBEN.

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