Fireball
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Creating a hip, urban and modern cigar brand.

In a tobacco market driven by tradition and craft, it is difficult to create new strong products that stand out. Scandinavian Tobacco Group’s cigar-smoking customers were looking for something more informal and modern than what the market had to offer. We took a step back in Scandinavian Tobacco Group’s history and revitalized the iconic cigar brand Granger. With a new urban-inspired visual identity, the new Granger brand became the strongest product series launched by Scandinavian Tobacco Group in a decade.

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