Fireball

Helping Global get its edge back.

Global was the first brand to modernize Japanese knife-art with a new type of steel and unique principles of strength, balance, durability and hygiene. However, after 30 years of immense popularity, the brand lost its cool. Fireball went back and reconnected Global with its Japanese quality heritage unfolding the unique production story behind the famous knives.

Fireball_Cases_GLOBAL6.jpg
Fireball_Cases_GLOBAL.jpg
Fireball_Cases_GLOBAL7.jpg
Fireball_Cases_GLOBAL2.jpg
Fireball_Cases_GLOBAL5.jpg
Fireball_Cases_GLOBAL3.jpg
Fireball_Cases_GLOBAL4.jpg
Fireball_Cases_GLOBAL8.jpg
Fireball_Cases_GLOBAL11.jpg
Fireball_Cases_GLOBAL12.jpg