Designing brand identities. Transforming businesses.

Designing a bigger liquorice business.

In a time where liquorice is more popular than ever, the Danish icon liquorice brand, Ga-Jol, was caught in a format that wasn’t appealing to people under 50. We took their high-quality ingredients and craftsmanship and expanded them into a new format and new consumption situations with an aesthetic and mouthwatering design.