Flying Tiger Copenhagen is a business with a purpose. They bring you products that bring you closer to someone else. And all products in store are designed to make relationships happen and people happy. They are catalysts to a richer life – and they represent much more value than the accessible prices indicate.
fireball cemented and verbalized this core brand strength in the brand platform ‘Invitation to a richer life’ and supported it by a revitalized corporate visual identity, which combines and strengthens the existing brand elements: The strong logo and the bold portraits of hero-products and people. With additional identity layers and features the Flying Tiger Copenhagen identity is elevated to a new bold look and experience across platforms.