Fireball

Expressing brand promise through revised design identity.

As the result of a communication strategy focusing solely on aesthetics, Damixa had become yet another brand in an overflowing and design-centered market. fireball helped Damixa return to its core – their brand promise 'When design makes sense' – and ensured Damixa a unique and outstanding position focusing on the features and functionalities of Damixa’s products. Functionalities that, when paired with a flawless design experience, became the center of a revised visual identity.

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